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Tying it All Together: Choosing the Right Theme for Your Conference

By: Otesaga Resort Hotel / 15 Sep 2022
Tying it All Together: Choosing the Right Theme for Your Conference

While there are many factors that go into creating a successful conference or event, selecting the right theme is an important decision. From there, choices for your agenda, keynote speakers, even your menu fall into place. We've compiled some tips to keep in mind as you choose your conference theme.

Have a Goal in Mind

In determining your theme, spend some time figuring out what you want your attendees to take away from the event. The goal is to leave participants with a clear understanding of the purpose of your conference, rather than present a mish-mash of ideas that fail to inspire after the event is over. Knowing what the endgame for your conference is can help narrow down the theme as you brainstorm.

Know Your Audience…and Yourself

As you start to brainstorm possible conference ideas, don't forget to keep your audience in mind. Dig into the demographics of your previous attendees to make sure that your message is one they will find engaging. Ideally, your theme will be one that keeps the conversation going through breakout sessions and networking events, so knowing more about your participants will be an advantage as you land on an idea. Just as crucial as thinking about your audience is thinking about your organization's brand. Be sure that your theme is in line with your overall mission

Harvest the Fun

There is no shortage of family-friendly festivals in Cooperstown in the fall! One of the most popular autumn events is just steps from our resort at The Farmers' Museum. Harvest Festival brings together a wide variety of performers, artisans, and vendors. For locals and visitors alike, it is a surefire sign that fall is in full swing!

Now Run with It

Once you've settled on a theme, it's time to execute it to the fullest. Keep your theme and messaging consistent throughout all of your communications, whether it's before, during, or after your conference. Emails, social media posts, name tags, event swag, and even post-conference surveys should all contain the look and messaging of your chosen theme.

With your theme in place, the fun can begin! At The Otesaga, our experienced team can help you implement your ideas, transforming our versatile meeting spaces and creating custom menus into the vision you have for your conference. Contact us today to start planning!

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