With all of the details that go into planning your conference (venue, menu, speakers, and more), you want to make sure your event promotion reflects your efforts. Creating an event hashtag is a great option for increasing your visibility, as well as engaging attendees before, during, and after your conference. Read on for some tips on how to create a hashtag that's a perfect fit for your event.
Make the Connection
Your conference hashtag is a promotional tool for your event, so it's important that it accurately represents your organization. While it's tempting to be clever, a hashtag that doesn't have any connection to your conference has the potential to go over your audience's head, alienating the very people you're trying to reach to increase registration.
Short & Sweet
Your hashtag should be memorable, one that your attendees can instantly recall as they post about your event, whether they're excited about participating or sharing photos during the conference. Keep your hashtag brief; the initials of your organization or event name are good options to stay front of mind with participants and people researching your conference.
Stand Out in the Crowd
Do some research before establishing what your event hashtag will be, avoiding names that already exist or that could be easily confused for an unrelated event or product. For attendees using your event's hashtag as a way of communicating with other participants and joining in the discussion, it's important that your hashtag doesn't get lost in the crowd.
Once your event is over, your hashtag will still have much to offer from a promotional standpoint. Take the time to search your event hashtag to gather images and videos that can be shared throughout the year, providing great content that can be used to build excitement for next year's conference. Of course, one surefire way to give your attendees inspiration for posts is to hold your event at a memorable, photogenic location like The Otesaga. Contact us today to see how the serene, lakeside setting of our upstate New York hotel provides the perfect backdrop for your next conference.